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Advertise your boat show participation

Advertise your boat show participation

Signed up for your next boat show? Below are some tips for drawing a crowd on your company’s boat show participation, on your products and your services.

Start with social media
Search for the # hashtag the boat show uses and copy it in all your posts. (limit the hashtags per post to ten)

did you know Tweets with hastags have two times more engagement!

Like the organization’s Linkedin and Facebook page and – if they allow you to, post teasers or questions to engage the audience to your company. Do the same with interesting show visitors on social networks like

  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube
  • Flickr

How to attract a crowd to your boat show booth
Use an interactive display, a game or a demonstration with Virtual Reality, a contest draw, or a scheduled demonstration which you have advertised already by mail to your audience.

Have a promotion items at hand as giveaways at your booth
Small items that people can take away and use (while being reminded about your business) are best. (or some specific iconic item from the country of your business origin). Be sure you place these items in a location where people will have to walk into or through your trade show display to get them.

How to attract your booth visitors
Give people who approach your stand a friendly greeting and welcome their questions. Be sure that your body language is friendly. Don’t fiddle with your mobile or just stand there with your arms crossed over your chest. Engage with your stand visitors, and find out what aspect of your business they could be interested in.  Make sure your show staff know your goals and your do’s and don’ts.

promotional leaflets in place?
Make sure your show staff have your business cards at hand, brochures are neatly in your info desk so you can hand out to booth visitors. And offer to send an email with additional information. It will make your visitors easy to find the information on your business later.

Get out from behind your booth and get off your phone/computer
This is the time to act, be there. Have a staff member watch your mobile so you are able to realy be there for your audience. We all know exhibitors who sit behind their tables while attendees stand looking down at them –- don’t be one of them, get up and engage! Nothing is worse than missing that one valuable customer because you couldn’t break off your telephone conversation. Each show has typically periods of down time  to follow up on voicemail or e-mails.